How to Innovate: Sheena Iyengar

Date and Time
Thursday, April 13, 2023
6:30pm— 8:00pm
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The Whittemore House
1526 New Hampshire Ave NW
Washington, DC 20036
United States
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Ashley Hall

Sheena Iyengar
BS Economics Wharton, PhD Social Psychology Stanford

This is a multi-club event cosponsored by the Wharton Club of the National Capital Region, Penn Club of New York, Columbia Alumni Association, and Asian Columbia Alumni Association. Registration is through the Columbia Alumni Association. Select "WCNCR" to receive a preferential members rate.

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Please join us at this special in-person event as Prof. Sheena Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”

Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Iyengar offers an innovative evidence-backed method for generating big ideas that she and her team of researchers developed and refined over the last decade.

For anyone looking to innovate, the black box of creativity is a mystery no longer. This talk which is the subject of Iyengar's latest book Think Bigger aims to upend the myth that big ideas are reserved for a select few. A few copies of the book will be available for sale and signing.

Time will be allocated for Q&A.

Event Details:

Date:  Thursday, April 13th
Time: 6:30 PM ET
Cost: $22 
Location: The Whittemore House
1526 New Hampshire Ave NW
Washington, DC 20036

Register Here

By registering for this event, I give permission for WCNCR to use any photographs or videos of me taken at the event on its website, social media or in promotional materials without compensation. I understand that WCNCR or its members own the copyrights to all photographs and video taken at the event.

Map & Directions

The Whittemore House

1526 New Hampshire Ave NW, Washington, DC 20036, United States,
by public transit by car by bike Walking