Thursday, April 30, 2026
Maura Fox
In an interactive talk, Wharton professor Judd Kessler discusses his new book, “Lucky by Design: The Hidden Economics You Need to Get More of What You Want.”
Judd pulls back the curtain on the hidden markets that determine who gets what in everyday life. What are the tricks for getting reservations at the hottest restaurants, spots in elite schools, finding a soulmate on a dating app, or receiving a life-saving organ transplant?
Judd has spent a career studying and designing these very markets. Now, he reveals insights about how they work, how to maneuver in them, how to tip the scales in your favor, and how policymakers can better design these markets?
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