Leveraging Data Analytics to Drive Business Forward Post Pandemic (Livecast from Wharton)

Date and Time
Tuesday, June 16, 2020
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Washington, DC
United States
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Actionable Insights to Prepare for What's Next

The global pandemic has fundamentally changed the order of business. From marketing to sales, manufacturing to research development, the ground has been shaken. The Wharton Ready Livecast Series, fueled by the stellar, groundbreaking thought leadership of the world-renowned Wharton faculty, is a twice weekly series of stimulating conversations brought to you by Wharton Executive Education.

Every Tuesday and Thursday, Wharton brings you live and timely updates on how to recalibrate and reorient your business for a new post-COVID-19 reality. Join us to be Wharton ready for what comes next.

Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA)

Assistant Professor of Operations, Information, and Decisions

Chief Measurement Strategist, Google; Senior Fellow

The pandemic has escalated the need for firms to manage data. How will organizations recognize the right data assets, have the confidence to break down data silos, and operate within a heightened regulatory world?

In this livecast, Professors Raghu Iyengar and Santiago Gallino will join with Neil Hoyne, Google's Chief Measurement Strategist, to discuss:

  • How new customer data will change how businesses operate in the future
  • Why regulatory mandates will require businesses to build their analytic muscle
  • How new technologies powered by data can provide the knowledge to secure supply chains

Map & Directions


, Washington, DC, United States,
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