WCNCR Women’s Affinity Group Presents: Ali Cudby

Keep Your Customers: Why customer experience is the new frontier in your company’s opportunity for growth.

WCNCR Women’s Affinity Group invites you to gain insights from Wharton’s own Ali Cudby (C91, WG97) the #1 bestselling author of Keep Your Customers: How to Stop Customer Turnover, Improve Retention and get Lucrative Long-Term Loyalty.

The reality of Covid-19 has created a seismic shift for companies. From sales to employees, interactions have fundamentally changed. Companies that emerge as winners will be the ones that embed new processes for engagement, both internally and externally.

Ali will share a little bit about her proven methodology that has helped organizations find hidden opportunities for growth in both the private and public sectors.

From the Fortune 500 to pre-revenue start-ups, Ali has spent 20 years refining her craft. Before becoming an entrepreneur, Ali worked at The New York Times Company, Golf Digest Magazine Group and Animal Planet TV Network. She received her MBA from The Wharton School.

Ali honed her approach to customer retention at her company, Fab Foundations, where she created the world’s leading training and certification program for the art and science of bra fitting.

These days, Ali teaches Entrepreneurship at Purdue University and works with clients worldwide to incorporate her innovative customer retention strategies through her company, Alignmint Growth Strategies.